Data shows the channel isn’t slowing down, it’s leveling up.
We’re more than halfway through 2025, and the latest DSN quick poll doesn’t just reflect where the direct selling industry stands—it offers a glimpse into where it’s headed.
I’m fortunate to have built long-standing relationships with Founders and CEOs across the direct selling industry during my 40 years of service to the channel. And because of those strong ties, I’m able to ask for—and receive—invaluable access to the numbers and analytics bubbling underneath the channel’s surface.
We recently released the results of our first half of 2025 Year-over-Year Quick Poll. I personally reached out to 100 companies with a minimum of $50 million Annual Revenue Run Rate (ARR) in North America and asked them how they are doing, inviting them to share an anonymous snapshot of their revenue compared year-over-year.
I was able to get 80 data points from these 100 companies. Anecdotally, through my conversations with smaller companies not included in the survey, I can share that similar growth rates exist beneath the $50M North American ARR threshold. Hidden below the topline growth stats lies a deeper story of transformation, divergence and momentum both in the US and globally.
A Channel in Motion, Not on Pause
Fifty