Bestselling author, visionary entrepreneur, and co-founder of HempWorx, Jenna Zwagil announces the official launch of JennaZ, a revolutionary personal brand ecosystem rooted in energetic alignment and conscious success.
After scaling HempWorx into a $650M wellness empire and introducing millions to the benefits of hemp, Zwagil is now turning her full focus toward a frequency-first model of entrepreneurship helping others align, launch, and lead through wealth, wellness, and wisdom.
“This brand is about alignment, not hustle. I believe the future of success is built on frequency,”
says Zwagil.
A Story of Resilience and Alignment
Zwagils journey began at age 19 when she became a mom while her husband was deployed to Iraq. Her story includes a 2014 celiac diagnosis that led her to explore plant-based healing, ultimately discovering cannabis which became the foundation of her wellness mission. In April 2025, Zwagil exited MyDailyChoice, the company she helped build, and finalized her divorce. Rather than viewing it as an end, she calls the transition a full-circle return to alignment.
The JennaZ Platform: Energy-Aligned Entrepreneurship
The JennaZ brand is a three-pillar platform combining:
Wealth: Bitcoin Is Bae
A crypto education and trading community where Zwagil teaches her signature BAE Strategy (Built Around Energy), calls trades, and prepares for the launch
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