Ruby Ribbon recently announced it will begin shuttering operations and will officially close August 25, 2025.
For more than a decade, Ruby Ribbon has been on a mission to help women feel more confident, comfortable, and supported—starting with the simple act of replacing your bra. But what we created together grew into something much more powerful.
The company wrote in a statement,
“Today, with a heavy heart, we are letting our community know that Ruby Ribbon will begin the process of winding down our business.”
Here’s what to know:
Any open parties will be closed, and reward coupons emailed to qualifying Hostesses.
Our full collection is available to shop while supplies last.
The Essential Bundle offer is still available: purchase two or more of our core styles and receive 10% off automatically.
If you are holding a Ruby Ribbon gift card, it will continue to be accepted for purchases.
“This incredibly difficult decision was shaped by the many challenges facing today’s economy and retail landscape. With deep appreciation for your support and loyalty, we wish you comfort, compassion and empowerment…just as you have helped us foster through the years,”
the company wrote in a statement.
ABOUT RUBY RIBBON
Ruby Ribbon is a shapewear and fashion company that sells its products exclusively through