Gin brand made with sugar kelp from New York State farmers; bottle top made with buffalo bone materials

A Long Island-based liquor brand drew inspiration from a 1975 crime-ridden New York City to introduce consumers to a dark and gritty yet refined product that was unique among spirits.In a propaganda campaign, plainclothes New York law enforcement officers approached tourists with pamphlets titled “Welcome to Fear City: A Survival Guide for Visitors to the City of New York” as crime ran rampant and police warned visitors to leave.”We were drawn to the old gothic style architecture of New York City,” Christopher Davis, managing member and partner of Fear City Gin, told FOX Business.CBD- AND THC-INFUSED MOCKTAIL BRAND SOLD IN STATES WHERE CANNABIS PRODUCTS ARE LEGAL AS INDUSTRY GROWSThe pamphlet provided unsuspecting visitors with a survival guide advising them to stay off the streets after 6 p.m., avoid public transportation and remain in Manhattan as police protection was “inadequate,” among other guidance.”We wanted something that speaks to the grittiness of New York,” Davis said.Sustainability was top priority for the Fear City Gin team and the deep amber-colored glass is made from recyclable glass bottles.”There’s so much waste product out there that we just wanted to make sure, first and foremost, that we were being as responsible as possible,” Davis said.

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