OPINION | By Víctor Franco
If you are ignoring the Latin American market, you could be missing the opportunity of a lifetime.
The potential for MLM growth in Latin America is nothing short of explosive. This is not just a trend; it is a seismic shift that savvy network marketers should not overlook. As president of ASPRONET, I have seen firsthand the production that companies from the USA, Europe and Asia are having in the region but also the incredible opportunities that are being born directly from Latin America to the rest of the world. Let’s take a look at why Latin America could become the next MLM gold mine.
To Put Us In Context: Some Interesting Figures
According to the latest available WFDSA report:
Source: WFDSA Global Statistics
According to the WFDSA (World Federation of Direct Selling Associations) report for 2023, Latin America achieved record sales figures of USD $23,620,000,000, an increase of 6.8% over the previous year.
In this report, Argentina, Bolivia, Brazil, Chile, and Colombia were the countries with the highest growth in sales.
According to statistics, the total worldwide sales figure for the industry was USD $62,632,000,000,000, which means that Latin America accounted for 37.7% of the global market.
These are impressive figures that could