IN THE SPOTLIGHT |
Meet the 28-Year-Old COO Fueling Frequense’s Rise: Kali Pitcock Leads with Heart, Hustle, and Operational Brilliance
Behind the rising momentum of Frequense—a wellness company redefining the direct selling space with its frequency-charged nutrition—is a sharp, visionary force who may surprise you. At 28 years old, Kali Pitcock is the Chief Operating Officer of Frequense, steering the company’s operations with the poise and precision of a seasoned executive, and doing so with heart, grit, and an unwavering commitment to the values that built the brand.
As the daughter of Barb and Dave Pitcock, longtime industry leaders with more than 30 years in the network marketing space, Kali was raised with a front-row seat to both the promise and the pitfalls of the profession. She grew up attending events, absorbing the culture, and watching the way leadership decisions could shape lives. It was a unique kind of education—one that few MBA programs or boardrooms could replicate.
While her path originally led her toward medical school, Kali ultimately made a pivot that would blend her passion for wellness with her entrepreneurial instincts. She went on to successfully run multiple businesses, including ventures in CBD and essential oils, giving her firsthand experience in high-growth,