doTERRA’s CEO says the global essential oils giant is net debt-free and expanding into new markets.
doTERRA surpassed $2 billion in annual sales while serving more than 10 million customers worldwide, CEO Kirk Jowers announced during the company’s Jumpstart 2025 event. The virtual event, which took place on Jan. 8, unites thousands of entrepreneurs to gain the latest information on doTERRA and everything the brand has to offer this year.
doTERRA’s Global Reach
The company, founded in 2008 and headquartered in Pleasant Grove, Utah, USA says its success stems from its sourcing model. doTERRA partners with local growers across 45 countries through its Co-Impact Sourcing program, which launched in 2016. The initiative created 122,095 jobs by 2018.
And then there is doTERRA’s direct selling approach, which connects over 3 million distributors, called Wellness Advocates, with customers worldwide. Wellness Advocates provide personalized education about essential oils while building their own businesses.
“This isn’t just a business; it’s a movement. One built on a foundation of wellness, service, and genuine care for others,”
Jowers emphasized during his Jumpstart 2025 address.
Financial Strength and Market Position
The company maintains strong financial health, operating net debt-free while expanding steadily across global markets. doTERRA has distributed essential oils to customers in over