New consumer study ranks Melaleuca among top companies for trust, transparency, and customer loyalty.
USA Today has named Melaleuca:
The Wellness Company one of America’s Most Trusted Brands, recognizing companies that have earned the confidence and loyalty of US shoppers. This ranking further demonstrates Melaleuca’s long-standing reputation for delivering superior products, unmatched quality and a shopping experience customers can rely on. Out of the millions of brands operating in the US, Melaleuca is honored to be recognized as one of the most trusted in the entire nation.
“In these crazy times, when people don’t know who to trust, it’s gratifying to learn that a national publication has determined that our company is one that consumers say they trust the most,”
says Melaleuca Executive Chairman Frank VanderSloot.
The America’s Most Trusted Brands 2025 study was one of the largest and most comprehensive consumer trust studies ever conducted in the United States. It was completed at a time when overall trust in institutions is at historic lows—yet trust remains one of the most valuable assets a company can earn. In today’s marketplace, it is a key driver of loyalty, reputation, and long-term success.
Methodology for USA Today’s America’s Most Trusted Brands Award
The USA Today list of America’s