A strong culture built on trust is the foundation of everything. Leadership must inspire trust in every interaction. Strategies, vision, and values all matter, but at the end of the day, it’s the culture that determines success, with true leaders showing the way.
At Zinzino, leadership is about collaboration, transparency, and unwavering trust in an empowering vision to inspire change in life for all. CEO Dag Bergheim Pettersen and Global President Ria Kamras reveal how their synergy between corporate and the field creates an environment of growth and excellence where leaders thrive, relationships flourish, and success becomes a shared journey to unlock everyone’s true potential.
Collaboration between corporate and the field:
Dag, one of Zinzino’s core values is close collaboration between corporate management and the leaders in the field. How does this work in practice? How do you engage with top network marketing leaders like Ria Kamras?
Dag Bergheim Pettersen:
Let me approach this from how we operate as a corporate company and management team. We have strategies, visions, ambitions, goals, and core values, but what truly matters is the culture we create. I have a saying: “Keep the keepers.” This means we prioritize recognizing and retaining those who embody our culture.

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