A seasoned leader with more than 12 years of experience, Katy Ursta’s journey is one of unwavering resilience, deep integrity, and an unshakeable belief in doing business the right way.
After experiencing an unexpected and unsettling career shift, she made the bold decision to rise, rebuild and realign with Neora—a direct selling company that truly reflects her values. 
Since her move to Neora in October 2024, her impact has been astonishing with nine rank advancements and the achievement of Area Marketing Director and earning her spot on Neora’s Destination Success trip to Tulum. 
For Katy, it’s not just about the numbers, but rather an opportunity to find success in a meaningful and sustainable way. Her partnership with Neora was not about starting over but rather finding a home where she could build a business on her terms and feel confident that others could do the same.
“It was really important to me that my organization is set up for long-term success,”
she explains.
“I had looked at other companies, but nothing felt right. Then I found Neora. It checked every box—product transparency, company integrity and a true commitment to the network. I didn’t just hear the words. I felt them.”
From Misalignment to Momentum
Her experience

Read more...