Monthly Archives: June 2024

4Life CEO Takes 2nd Term As DSA Chairman

4Life President and CEO Danny Lee has been nominated and approved for a second term as Chairman of the USA Direct Selling Association (DSA).
The unanimous Board vote, as well general membership approval, took place in a hybrid board meeting with attendees online and in-person in Boise, Idaho. As DSA Chairman for a second term, Lee will continue to represent the collective interests of more than 8 million direct sellers and 45 million customers throughout the United States and Puerto Rico. Since 1910, the DSA has promoted and protected direct sellers.
During his second term, Lee will continue to elaborate on his dictum of expanding influence among policy makers, state and federal agencies, and the general public alike. In 2017, Lee was among the first industry executives to ensure funding for the development of the Direct Selling Self-Regulatory Council (DSSRC). This initiative, administered by BBB National Programs, promotes best practices and accountability.
4Life Founder David Lisonbee:

“Danny’s second term as DSA Chairman will, no doubt, prove as productive as his first. I am pleased to see him represent our channel with the same ethical leadership that he’s known for at 4Life.”

4Life, The Immune System Company®, and the first to bring transfer factor research to

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Amare Global Appoints Asma Ishaq as Chief Executive Officer

Amare Global, The Mental Wellness Company today, announced the appointment of Asma Ishaq as Chief Executive Officer.
Ishaq brings an established track record of high-performing executive leadership experience to the leading mental wellness brand, in addition to a background in raw materials, product development, supply chain, omnichannel marketing, and global operations.
“Asma is a high-achieving leader and visionary innovator. Her entrepreneurial spirit and reputable team-building skills closely align with my vision to transform the growing mental wellness category,”
says Amare Global Owner and Chairman David C. Chung.
Chung acquired the company in December 2023, which offers efficacious products that target the gut-brain axis (GBX) to create a healthy microbiome that helps to support mental wellness and a balanced lifestyle.
Chief Executive Officer Asma Ishaq says,
“I am honored to join Amare as CEO. Partnering with David Chung Enterprises provides the ultimate vertically integrated platform to establish our brand as the standard and leader in the mental wellness movement.
The company’s commitment to mental wellness aligns perfectly with my vision and values. I built my reputation on servant and heart-centered leadership, and I will continue to make these a practice in this new role.”
Prior to establishing her own company, Ishaq began her career in finance and capital investment.

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