Former Beautycounter CEO And Founder Gregg Renfrew Will Launch A New Company

According to an email send to former Beautycounter distributors Gregg Renfrew will launch a new company after the shut down of Beautycounter.

“Beautycounter community,
Unfortunately, the Beautycounter business that you’ve known over the past years has been forced to wind down.
However, I am excited to share the news that I am creating a new company that will allow us to sell the products you know and love- pushing forward the important mission of making the industry, and our world, safer and healthier.
As we get the new company up and running we are taking a short pause to build a new and better company for the future and, most importantly, to better serve you all. Thank you for being a part of our community – we hope to see you again in early May.
More to come.”
Gregg Renfrew

In an email to its distributor force Beautycounter stated earlier:

“Dear Brand Advocate,
This email constitutes written notice of the termination of your Brand Advocate Agreement with Counter Brands, LLC (d/b/a Beautycounter) (the “Company”), effective as of April 17, 2024 (the “Termination Date”).
In connection with a sale, the Company is shutting down its operations and intends to wind-down and dissolve in the near-term. You will receive payment of all

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