Lovvare means “to love” in Italian/American slang. The company was formed by a small group of extremely successful individuals who wanted to create something special so they could love what they do while empowering others to do the same.
The idea was to find relevant holistic wellness solutions, develop a lucrative compensation plan which rewarded all levels of entrepreneurs (newest to veteran) while having it all sit on top of a revolutionary technology which they controlled. They didn’t want to be at the mercy of third party vendors which required an extreme amount of time and money to scale or upgrade as they grew their company.
Led by their CEO, John Altshuler, a seasoned entrepreneur with over 30 years of experience developing and launching multi-million-dollar revenue generating products for the B2B and B2C marketplace. John has been involved with Direct Sales/Network Marketing since 1986 and played roles primarily in the field with three C-level positions.
Most recently John was Master Distributor taking a company from $0 to $4 million a month in 2+ years, has held the position of COO, consultant, technology project manager, compensation plan designer, trainer, presenter, and face of the company in multiple organizations.

“We are focused on helping others create

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