Global direct selling company Jeunesse announced that Naära Tangerine, Naära Chocolate and AM & PM Essentials join eight other Jeunesse products in being certified by the world-renowned Cologne List® (Kölner Liste).
The Cologne List is an initiative for doping prevention and lists food supplements that have been tested by an independent scientific laboratory to verify they are free of substances prohibited in competitive sports.
“Adding more Jeunesse products to the Cologne List is a testament to the quality of not only Naära and AM & PM Essentials, but the eight other products that have received the same certification,”
said Jeunesse Chief Visionary Officer Scott Lewis.
“We hold our product development to the highest standards, so whether you are someone that cares about what goes into your body or a professional athlete, you can be assured you’re getting the best from Jeunesse.”
The Cologne List offers athletes transparency in a non-transparent market with thousands of uncontrolled products. In fact, annually in Germany alone, around 10,000 new food supplements, on top of existing products, are reported to the Federal Office for Consumer Protection and Food Safety. 1
Additionally, a 2004 study by the Institute for Biochemistry at the German Sport University Cologne, which was sponsored by the