Dr Hedi Kherzeddah, founder and Chief Scientist at Viaveta graduated from Medical school more than 14 years ago as a General Practitioner.
As well as providing services to people in his home country he was intrigued by the need for sharing a scientific approach to health and wellbeing.
During his 18 years in the industry of Network Marketing and Direct Sales he has been watching companies come and go with products lacking in the basic scientific foundation required for long-lasting effects. This in turn led to dissatisfaction from customers and declining sales.
He saw a need to create a range of products where the science was proven, the science was reliable, and the science was unique. And to keep customers coming back for more.
He found this with Advanced Flower Technology, the extraction of natural flower stem cells, and combined with his partners in Switzerland, created a revolutionary range of skin care.
With well-renowned Swiss skincare experts acclaimed for their exceptional research and development in the skincare field using unique flower stem cells as key active ingredients, it offers a new approach to wellness, coupled with the latest scientific innovations for skin perfection.
His passion for creating unique science-backed products led him to work in partnership