The most recent event of DECENTRA, Revelation, marked the official launch of the project and brought some exciting news and new appointments.
One of the latter was Carlos Arteseros, taking on the role of Chief Executive Officer of the company.
Carlos Arteseros, from Madrid, Spain, has build his professional career in the development of management systems and risk analysis in a broad spectre of business areas.
This brought him into contact with network marketing organisations 17 years ago, where he would evaluate the systems both from an administrative point of view and the side of business developers.
“My first contact with the industry was in 2004 with the company Avon, where we implemented a management optimisation system.
From then, we have supported companies such as Mary Kay, Natura, Sri, among others, over the last few years.
Working with these companies allowed me to appreciate not only the inner processes of the multilevel companies, but also to analyse the reasons why some succeed and others fail.
It also allowed me to understand the elements that make MLM companies a more effective and efficient alternative of providing products or services to users.”
Carlos also admits that he regrets not having joined the network marketing industry himself

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