By Ben Lobel on Small Business – Advice and Ideas for UK Small Businesses and SMEs
In a massively competitive business landscape, small business marketing can be a real struggle for company owners, particularly in the early stages. Faced with the task of getting the word out on a limited budget, it can be hard to know what the best-value techniques are to grow your database, increase your exposure and kickstart your revenues. So much of marketing can be trial and error.
A leaflet distribution exercise or promoted post on Facebook may not get quite the results you were looking for, but it could be that a subsequent exhibition stand or strategic partnership works wonders for your small business marketing. In our guide, we speak to five business owners that employed a range of techniques to great effect, drill down into why each method worked for them, and seek their advice for other small business owners hoping to boost their exposure.
Together with advice from seasoned marketing professionals, there is a wealth of information included to educate company owners about how their marketing plan should look this year. We hope you find the guide useful and good luck in your marketing efforts this