Monthly Archives: July 2021

Hot Business News Today

20% of business workers self-isolating due to Covid

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By Timothy Adler on Small Business – Advice and Ideas for UK Small Businesses and SMEs

UPDATED: One in five small business staff are estimated to be self-isolating having been “pinged” by the NHS Covid-19 tracking app.

With an estimated 20 per cent of the small business workforce self-isolating, independent shops, restaurants and bars are having to close for the interim, unable to find staff.

Katie Nicholls, head of UKHospitality, told the Financial Times self-isolating was even worse for a small business in the hospitality sector, with up to one third of staff being forced to stay at home in some cases.

>See also: Pitalia Capital to invest £50m in small businesses

Self-isolating is wreaking havoc with small business owners up and down the country just as the country reopens fully on July 19 — so-called “Freedom Day”.

Indeed, more than half a million people were pinged by the NHS Covid app in England in the week to July 7, the highest figure since its launch.

New workplace guidance tells companies they are legally responsible if employees do not isolate, only exacerbating the problem.

Workers “pinged” by the NHS Covid app are told to self-isolate for 10 days if they have come into contact with an infected person,

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Hot Business News Today

Why email marketing is still crucial in 2021

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By Jay Ripton on Small Business – Advice and Ideas for UK Small Businesses and SMEs

With the rise of digital technologies and social media, many marketers think that email marketing is a thing of the past.

However, this couldn’t be more wrong! Research shows that there will be 4.1bn email users by the end of 2021. This means that email platforms will be one of the largest and most used communication platforms leveraged by businesses to engage with their customers. 

However, to make the most out of your email marketing services, businesses need to take a holistic approach towards crafting the right email marketing strategy. Luckily, there are many email marketing automation software platforms available to organise your email campaigns, schedule them and even offer analytics for their success.

Before you get started on this automation software, read on to find out how exactly you can engage your customers with email marketing and why it will be the next big thing in 2021.

It enables personalisation

Email marketing allows businesses to create personalised content for their customers according to their purchasing patterns, behaviours, customer journeys and other factors. Use analytics and data trackers to understand what interests your customers have and what kind of content

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