Monthly Archives: July 2021

Hot Business News Today

Why email marketing is still crucial in 2021

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By Jay Ripton on Small Business – Advice and Ideas for UK Small Businesses and SMEs

With the rise of digital technologies and social media, many marketers think that email marketing is a thing of the past.

However, this couldn’t be more wrong! Research shows that there will be 4.1bn email users by the end of 2021. This means that email platforms will be one of the largest and most used communication platforms leveraged by businesses to engage with their customers. 

However, to make the most out of your email marketing services, businesses need to take a holistic approach towards crafting the right email marketing strategy. Luckily, there are many email marketing automation software platforms available to organise your email campaigns, schedule them and even offer analytics for their success.

Before you get started on this automation software, read on to find out how exactly you can engage your customers with email marketing and why it will be the next big thing in 2021.

It enables personalisation

Email marketing allows businesses to create personalised content for their customers according to their purchasing patterns, behaviours, customer journeys and other factors. Use analytics and data trackers to understand what interests your customers have and what kind of content

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Hot Business News Today

Government ‘should write off’ £1.7bn of Covid loan debt

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By Timothy Adler on Small Business – Advice and Ideas for UK Small Businesses and SMEs

The government should write off £1.7bn worth of Covid loan debt if thousands of small businesses shopkeepers are not going to go to the wall.

Independent high street businesses now owe four times as much as they did a year ago, with firms owing a total of £1.7bn, said Bill Grimsey, ex-boss of supermarket chain Iceland and DIY chains Wickes and Focus DIY.

According to Grimsey, small shops have survived the pandemic by borrowing, but are now faced with the task of paying it back. He called for a government “forgiveness scheme” to write off taxpayer-backed loans for viable small businesses.

>See also: HMRC to go easy on small business strangled with Covid debt

Unless the government steps in, the UK could face a “tsunami” of shop closures this autumn, the veteran retail boss said.

Grimsey pointed out that France is working on ways to help its small businesses get out from under the mountain of Covid debt.

Former chancellor George Osborne has also said the government should just write off small business Covid-19 financial support, while the Federation of Small Businesses said Bounce Back Loan debt should be converted into

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