Originally written by Anna Jordan on Small Business
So many small businesses have moved online over the pandemic. Now that restrictions have eased, business owners may be wondering how they’re going to maintain the momentum they’ve built online during lockdown.
In the fourth and final GoDaddy virtual event, former track and field Olympian, Goldie Sayers, joined the team to discuss how having a strong online presence helps her run her property investment and executive coaching businesses.
Watch Back to Business Masterclass 4: Maintaining your online presence post pandemic below.

GoDaddy content manager, Frankie Palatt, also hosts a panel discussion with:

Lucy Stone, founder and director of Meditation Rocks
Sara West, creative director of Tall Tales Mysteries

Here are some of the tips that Stone, West and Sayers had to share.
Choose the right social platforms
Social media has been a business essential for communicating with customers during Covid-19. However, there is a temptation to maximise your reach by being on every platform. You’re better off choosing the platform where your audience – target or existing – is. The best way to find out is through market research and experimenting with how your content plays out on different platforms.
Stone says that she regularly reviews performance by looking at how many

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