Monthly Archives: June 2021

6 tips to help you maintain your online presence post-pandemic

Originally written by Anna Jordan on Small Business
So many small businesses have moved online over the pandemic. Now that restrictions have eased, business owners may be wondering how they’re going to maintain the momentum they’ve built online during lockdown.
In the fourth and final GoDaddy virtual event, former track and field Olympian, Goldie Sayers, joined the team to discuss how having a strong online presence helps her run her property investment and executive coaching businesses.
Watch Back to Business Masterclass 4: Maintaining your online presence post pandemic below.

GoDaddy content manager, Frankie Palatt, also hosts a panel discussion with:

Lucy Stone, founder and director of Meditation Rocks
Sara West, creative director of Tall Tales Mysteries

Here are some of the tips that Stone, West and Sayers had to share.
Choose the right social platforms
Social media has been a business essential for communicating with customers during Covid-19. However, there is a temptation to maximise your reach by being on every platform. You’re better off choosing the platform where your audience – target or existing – is. The best way to find out is through market research and experimenting with how your content plays out on different platforms.
Stone says that she regularly reviews performance by looking at how many

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Holiday entitlement for new employees

Originally written by Jane Mason on Small Business
As a small business owner, calculating holiday entitlement for new starters can feel like a daunting task – especially if you have staff who work part-time or have irregular hours.
But don’t worry, once you get your head around the calculations it’s much easier than you think. Here’s everything you need to know.
What does the law say?
UK law states that employees are entitled to 5.6 weeks’ annual leave per leave year, which equals 28 days for full-time employees.
This is made up of:

A minimum of four weeks’ annual leave as required by EU law
An additional 1.6 week’s annual leave which represents the number of UK bank holidays

Part-time workers are also entitled to the same leave as full-time workers proportionate to their hours worked, this is often referred to as ‘pro-rata’.
Regardless of working hours, all workers are entitled to holiday from their first day of employment.
So, how does this work?
There are two parts to holiday which are calculated separately.

Calculate how much holiday someone is entitled to take
Work out how much someone is entitled to be paid whilst on holiday

However, there are various types of employees, so you need to use different calculations for each.
Here’s how to

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