Originally written by Alice Feilden on Small Business
Whether you’re a start-up founder or an entrepreneurial veteran, there are always new lessons to be learned. These six business books – which were all shortlisted in the prestigious 2021 Business Books of the Year – will help you stay inspired, motivated and on your toes, ready for the next challenge.
Winner –The Unfair Advantage – Ash Ali and Hassan Kubba
The co-authors of this year’s award-winning business book of the year, Ash Ali and Hasan Kubba, met years ago at a business dinner and quickly became friends. At the time, Ali, who had great success as Just Eat’s first marketing director, was concentrating on angel investing. Kubba decided to join him and watch the entrepreneurial pitches whenever he had the time.
“I used to ask these people in pitches, what’s your unfair advantage?” says Ali. “The most successful entrepreneurs are the ones that know what their unfair advantages are and how to double down on them.”
The philosophy outlined in the book, which points out flaws in the hustle and hard-work culture, instead encourages self-awareness and reflection to maximise business and entrepreneurial potential.
“Our book is not prescriptive,” says Ali, who had grown tired of self-help books “always

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