Monthly Archives: March 2021

Hot Business News Today

How to encourage your business contacts to refer you to new clients

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Originally written by Matt Simmons on Small Business
For new and growing businesses with limited marketing budgets, a personal referral can be one of the best ways to pick up new business.
A referral is a business contact telling one of their own business contacts that they would recommend you, asking that person if they would be happy to hear from you directly, then passing their details to you if they say yes.
Just to be clear, a referral is not the same thing as a lead or even a recommendation.
Online enquiries can often be described as leads, but in truth a lead is any information which might help you towards a sale. Offline, that can be something as small as a tip-off about someone who might be interested in your product or service. A recommendation could be a good review online or a passing positive remark, which is great, but doesn’t actively bring a customer to your door.
A referral, however, is a warmed-up opportunity to do business – a personal introduction to someone who has expressed a specific interest in hearing from you and is awaiting your call. Effectively, it’s a lead and a recommendation combined.
The advantages of referrals over leads or

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Hot Business News Today

Clubhouse app – what is it and how can I use it for small business marketing?

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Originally written by Jim Meadows on Small Business
The social media landscape has evolved drastically over the years. There are now multiple social platforms, each with different specialised characteristics.
For example, Twitter provides its users with a platform to share news and views; Instagram hosts stylised visual content; YouTube is the king of video; while TikTok’s short-form video content provides users with light-hearted escapism.
And now we have a new social platform that allows users to share and interact with audio-only content. This new platform is Clubhouse.
The emergence of Clubhouse
Since the pandemic stripped us of live events and the privilege of casually listening and contributing to random, in-person conversations, it seems logical as to why a social media platform that allows us to do just that has risen in popularity.
Additionally, the rise of podcasts and the increasing Zoom fatigue, has spurred on the emergence of Clubhouse. For many, the app creates a break from the endless screen time we are now accustomed to, with one Vogue journalist describing that she had downloaded Clubhouse because she felt ‘Zoomed out’.
What is Clubhouse?
Clubhouse launched back in March 2020 and describes itself as ‘a new type of social product based on voice’. The new social platform has been valued

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