Young franchisees keep brands relevant with millennial and Gen Z customers, and with decades of career growth ahead of them, they can help bring long-term growth and continuity to franchise companies. So why don’t we spend more time courting them?
Young franchisees keep brands relevant with millennial and Gen Z customers, and with decades of career growth ahead of them, they can help bring long-term growth and continuity to franchise companies. So why don’t we spend more time courting them?