Monthly Archives: December 2020

How Brexit is going to affect your business – #2 exports

Originally written by Anna Jordan on Small Business
Exports are one of the areas that will change for business after the Brexit transition period comes to an end.
There’ll be no change if you’re shipping to other parts of the UK or outside the EU. However, if you’re exporting to the EU, you’ve got some bits to factor in.
If we have a hard/no-deal Brexit, we’ll become a third country, where goods will need to be cleared at customs. To deal with these changes, you need to address the following seven areas.
Get an EORI number
As with imports, you’ll need an Economic Operator Registration Identification (EORI) number to export goods to the EU. An EORI has 12 digits and starts with GB.
If your business is service based rather than goods based, you may not need one. But if you are exporting to your business space in the EU, you’ll still need an EORI number.
Read more by heading over to EORI number: what it is and how to get or check one.
Have a look at your commodity/tariff codes
The Harmonized Commodity Description and Coding System or Harmonized system (HS) will have a run-down of codes you need to export to the EU. You will need these codes

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5 tips to make your small business TikTok marketing a success

Originally written by jaronsoh on Small Business
TikTok has taken the world by storm since its worldwide release in August 2018. The latest official data shows 500m active monthly users worldwide, while more recent estimates put that at nearly a billion. In that time, many businesses and brands have used the app’s popularity as an avene for mass maketing – though many don’t approach it in the right way.
Here, Traktion share five tips to be successful with TikTok marketing.
1. It’s all about tone
TikTok is a channel for light-hearted, fun and shareable entertainment. It’s not LinkedIn. Nor is it even Facebook or Instagram. Content that is too dry, too heavy, or too polished and corporate is just not going to land well – particularly with those young audiences. One of the biggest mistakes a brand can make in
marketing on TikTok is getting their tone of voice wrong.
2. Let users be your content creators
One of the ways to avoid the potentially fatal pitfall of try-hard content is to encourage other users to create content for you. Harnessing the power of this user-generated content (UGC) is a must for marketing on a platform on which content is built around challenges, trends, and most of

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