Monthly Archives: December 2020

GoDaddy hosts virtual Christmas high street to promote microbusinesses

Originally written by Partner Content on Small Business
GoDaddy, the small business website platform, has launched its first Christmas Virtual High Street event to support online sales of microbusinesses.
With the high street quieter than usual, GoDaddyShops is hosting a Virtual High Street event in order to connect businesses with buyers.
GoDaddy’s 2020 State of the Nation research found that one in five micro-businesses have moved their business online for the first time this year.
>See also: 5 tips to make your small business TikTok marketing a success
Businesses are finding new ways to utilise social media too, changing the products and services they offer, often overnight.
Sixty-three per cent of consumers surveyed said they are shopping at small and local micro-businesses during the outbreak – a trend which is expected to continue into 2021.
Sakshi Anand, GoDaddy senior director UK and Ireland, said: “We know times are challenging for businesses at the moment, and there is uncertainty around what the winter and festive period holds. The second lockdown has had a huge impact for us all, but as we saw many small businesses innovate to survive the first lockdown, I am optimistic they will remain resilient.
“Our research shows we need to listen to business owners and

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6 helpful tips for fleshing out a high performing team

Originally written by Matthew Cushen on Small Business
Last time I wrote an article about what makes an irresistible team for investors. If you’ve impressed investors enough and successfully raised some cash, the pressure now really starts.
Investors will be expecting you to accelerate your growth and demonstrate some proof points before your next round of funding. So you may be thinking about how to gather more talent around you.
These questions might help you make decisions about talent and team building.
#1 – What are we good at, where are we stinky and what are the gaps?
Discipline yourself (i.e. find some uninterrupted time and be objective) to write down:

Where the real value for the business is generated, where is the value for (potential) customers and what will create a higher valuation with investors at the time of your next round
Other activities that must get done to keep the lights on
Talents that the founders and those already in the business have, and which talents they lack
Where can you develop skills versus where you have no choice but to hire?

This should flush out what valuable skills and talents are missing from the team. A third party, such as an investor director, advisor or friend can

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