Checklist: what should be in a job advert?

Originally written by Aaron Hurst on Small Business
When you have a clear idea of what job you need doing and what sort of person you would like to fill the job, it’s time to advertise the post.
The main ways you can tell job hunters about the job on offer are:

By advertising direct, online or in newspapers or magazines
Through recruitment agencies and consultants
Through friends, existing employees and business contacts
By recruiting direct from educational institutions

That said, it’s advisable to use more than one method to fill a job as it will widen the field. Make sure you advertise in places where your potential candidates. For example, if you’re recruiting for a role in digital, candidates are less likely to see the advert in the newspaper.
What should I be putting in my job advert?
Here’s a quick checklist of what you should be including in your job adverts.
• Company name: put in the name and logo, if you have one
• Job title: use a title or description which will mean something to a stranger
• Pay: state what salary can be expected. Job hunters interpret phrases like ‘salary negotiable’ as meaning a low salary
• Place: state where the job is. If you are not offering

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