Originally written by Timothy Adler on Small Business
With both small and big businesses having access to basically all the same promotion channels, today’s marketing is more competitive than ever before.
The battleground for customer’s attention is online and every business has access to many different weapons it can use to engage its target audience. However, not all of the digital weapons have the same effectiveness, nor all of them are a good option for smaller businesses.
Let’s check out those that are, their pros and cons, and requirements you need to match if you want to run them successfully.
>See also: Small business marketing 101, all the latest tips in 2020
3 marketing strategies for your small business
Some businesses focus their strategy on a single channel. While putting all of your eggs in one basket can work, it’s a fairly risky approach. Having an eye on (and hopefully testing) multiple strategies is much safer.
Here are 3 tried and tested marketing strategies for your small business you can use to grow:
#1 – Running paid advertising on social media
A great incentive to run social media ads is the sheer number of people that you can reach with your ads. Instagram has around 500 million daily active