Monthly Archives: August 2020

Hot Business News Today

What winning The Start-Up Series meant for me – Shane Lowe, Vitrue

by  •  • 0 Comments

Originally written by Timothy Adler on Small Business
On the face of it, there is not much to connect the villainous Snoke, Supreme Leader of the First Order, in the Star Wars movie The Last Jedi and a Premier League footballer with a nagging hamstring injury.
However, the same motion-capture technology used to create villains in the Star Wars movies is being used to help elite athletes recover from sports injuries.
Vitrue Health, a healthtec start-up, uses sophisticated computer vision software to assess how sportsmen and others are moving. In many ways, it’s a more advanced version of the running gait technology which some sports shops use to help you buy the right pair of running shoes.
>See also: What winning The Start-Up Series meant for me – Ed Bird, Bird Eyewear
However, it’s a long way from Snoke’s home planet of Exegol to a Starbucks in Camden, where Vitrue Health founder Dr Shane Lowe and his partner Alex Haslehurst spent six months eking out cups of tea while they developed Vitrue Health.
Dr Lowe finished his PhD in biomechanics at NUI Galway in 2012, creating an algorithm predicting a person’s future ability to move based on how they are moving today.
He then worked

Read more...

Hot Business News Today

How to win £150,000 for your beauty business start-up

by  •  • 0 Comments

Originally written by Anna Jordan on Small Business
Beauty brand consultancy, The Red Tree, is giving one beauty start-up the chance to win £150,000.
The firm has partnered with SFC Capital to launch The Beauty Accelerator. As well as the funding, the winning business will get knowledge and expertise from The Red Tree for 12 months, helping your beauty start-up get to the next stage.
Speaking about the launch, Stirling Murray, managing director of The Red Tree said; “We are extremely excited about The Beauty Accelerator. There is an incredibly vibrant independent beauty brand scene in the UK with dynamic entrepreneurs driving game-changing innovation and creating disruptive brands.
“We will give one of these brands the chance to dramatically accelerate their growth through significant investment from SFC Capital and a year-long collaborative partnership with The Red Tree. Our world class team has a wealth of commercial beauty experience and will provide strategic insights as well as access to a wide network of beauty industry contacts”.
Stephen Page, CEO of SFC Capital said “The beauty sector has been disproportionately affected by the Covid-19 lockdown, and it is important we help activity return to normal in this highly innovative and dynamic industry. At SFC we are always

Read more...