Originally written by Anna Jordan on Small Business
Everything counts when you’re setting out your webpages – on page and off. How you build and create your website, pages and blogs can help search engines to understand your content to improve your rankings. This is referred to as your on-page SEO, and we’re going to look at this area of search engine optimisation in today’s article.
What is on-page SEO? What’s the difference between on-page and off-page SEO?
It is as it sounds: the SEO credentials that will appear on your webpage. On-page SEO refers to both content and HTML source code on a page whereas off-page SEO refers to external links, backlinks and social media.
Factors affecting the success of your on-page SEO are changing all of the time so it’s a good idea to keep up to date with what’s happening. SearchEngineJournal has a full history of Google algorithm updates.
Now we’ll guide you through some of the vitals of on-page SEO and a few examples to make things clearer.
1. Build internal links
External links count as off-page SEO but internal links count towards your SEO too.
Having lots of relevant and useful links to other content on your site will bump you up in