Originally written by Anna Jordan on Small Business
New research reveals that 25 per cent of entrepreneurs don’t use social media for their small business despite the benefits that it can bring.
The UK Domain study shows some surprising results from the 500 business owners it surveyed. Out of all the users that took part, 24 per cent don’t think it’s relevant to their industry, with 23 per cent saying they don’t know how to use it to promote their business or they don’t have time for it.
A smaller 15 per cent say that they have enough customers already and 15 per cent have other reasons for not using social media.
For those that do, Facebook remains the most widely used social media platform (27 per cent), surviving recent controversies over data. The visually powerful Instagram comes in second place (25 per cent) while social media veteran Twitter takes a respectable third (though it has around half as many users as Facebook at 14 per cent).
Small business owners use social media for a variety of functions. Chief among them is raising brand awareness (29 per cent), increasing customer engagement (26 per cent) and generating sales (20 per cent). Social media platforms are also