Originally written by Marion Kennedy on Small Business
Many small businesses are pivoting to an online business to stay relevant and retain customers during the Covid-19 lockdown.
Having a strong presence online will of course continue to be useful after the lockdown restrictions are lifted, as it builds brand awareness and improves accessibility for customers.
However, when pivoting to an online business, there are a number of legal mistakes to avoid.
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In a recent news story, Joe Wicks, aka The Body Coach, had trouble trying to use copyrighted music for his online fitness classes. Like Joe, if you are setting up online you will need to take care not to use copyrighted material online like music, pictures or writing, without permission. This is just one example of a legal issue that might arise when you are pivoting to an online business – read on to avoid eight common legal mistakes.
#1 – Not making the most of your website build
Various online website builders are available that let you create and run your website yourself. Alternatively, you could commission a bespoke website from a website designer, if your budget allows. To help ensure your website is