Originally written by Michael Bush on Small Business
With the events and hospitality industry on its knees, millions of businesses forced to operate remotely, and the economy in decline, coronavirus has a lot to answer for.
One of the biggest issues for the business community is mounting fear. Whether that’s fear as to how the virus will impact the health of valued employees or fear as to whether UK businesses will be able to survive these unprecedented times.
As a result, many businesses have started to cut costs, pause spend and retreat from day to day operations.
For the majority, the first budget to be cut when facing times of adversity is marketing, and for the many business owners frantic with worry about coronavirus, this will come as no surprise.
‘Cutting marketing spend at a time when you need to engage your target audience more than ever makes zero sense’
However – except for businesses physically unable to operate right now – cutting marketing spend at a time when you need to reach and engage with more members of your target audience than ever before makes zero sense.
With that in mind, here’s five reasons why you shouldn’t cut or reduce your marketing budget in response to

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