Monthly Archives: February 2020

Hot Business News Today

A guide to social media strategy for small business owners

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Originally written by Anna Jordan on Small Business
Entrepreneurs are generally aware of the positive effect that social media can have on their business, but sometimes lack a clear strategy to guide their output.
In this article, we’re going to look at social media strategies in a bit more detail, covering what one is, why you need one and how to react and adjust your strategy depending on changes in your business.
Before we do so, and before you start creating your own social media plan, let’s establish how we – and your potential customers – use these platforms.
Statista cites that there are 45 million active social media users (67pc of the UK population) and 39 million active social media users on mobile (58pc of the population).
In 2019, Facebook is still the most widely used social platform in the UK. Here are some key figures:

Over three quarters (78pc) of all internet users in the UK use Facebook (Avocado Social)
Meanwhile, there are 24m Instagram users in the UK, with the overwhelming majority (80pc) of users following a business or brand (Avocado Social)
7m users are on Twitter (Statista)
Engagement on LinkedIn is at record high, with more than 610m professionals now interacting within the platform (Avocado

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Hot Business News Today

7 tricks to help boost your website sales

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Originally written by Enni Al-Saiegh on Small Business
Although there is no magic trick to boost your website sales overnight, there are certain strategies you can implement. These can help boost your website visitors who can be converted into customers, and ultimately increase sales. Once you have a visitor on your site, there are key points to focus on to maximise the potential of turning the visitor into a customer including enticing visitors to stay on your site, encouraging them to make a purchase and persuading them to return at a future date.
In one word, what it is about is personalisation, and once you have that nailed down, converting site visitors to buyers falls into place.
>See also: How can I promote my small business website?
Below, I’ve explored 7 tricks that can help to boost your website sales.
#1 – Ensure your site is user-friendly
First and foremost, you need to make sure that your ecommerce site is completely user friendly. Even if a potential customer has come to your site specifically to make a purchase, if the page they land on is a mess then there is every chance they will take their custom elsewhere.
Loading speeds need to be fast – as this

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