Originally written by Owen Gough on Small Business
Amazon introduced Black Friday to the UK almost a decade ago and since then the sales event has grown to be a huge success for many e-commerce sellers.
Although Black Friday began as a single day of sales it now often runs for longer and once more, Amazon is very much leading the way. Many retailers now run offers for the entire Black Friday weekend or even for a whole week. Amazon takes it even further, with Black Friday sales that can last for 12 days and requires them to double their workforce in November and December by taking on thousands of seasonal workers.
If you are an Amazon seller you are bound to want to take advantage of the opportunity to grow your sales. So, here are some essential tips you can follow as you gear up for Black Friday in November.
Understand how Amazon promotions work
To begin with, you need to make sure you understand how Amazon’s promotions work. Even if you’ve run promotions on Amazon before, it is worth going over them again, so your efforts aren’t derailed by a mistake you could easily have avoided.
Go through how they calculate the discount being

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