Originally written by Partner Content on Small Business
The ultimate aim for any business website is to attract new customers or clients. So imagine if your website actually turned them away… This could happen if your website does not have HTTPS enabled, as it’s essential for every business website to have this. If not, all the time, effort and money you’ve invested on your website may be wasted. And that risk greatly increased from July 2018 due to some major changes that Google brought into force.
The current key benefits to switching your website to the secure HTTPS standard already include:
1. Better security
2. Greater customer trust and sales
3. More accurate Google Analytics data
4. A boost to your search engine visibility
You can read more about these in detail here: Should you switch to an HTTPS website?.
But the bottom line is that the negative impact for not making this reasonably simple security improvement will only get bigger. Here’s why…
Why non-HTTPS website will struggle
When you visit a website which has a Secure Socket Layer (SSL) or Transport Layer Security (TLS) Certificate installed, you’ll see a padlock icon in the address bar at the top, and the web address will begin with https rather than http. This