Originally written by Partner Content on Small Business
When you visit a website, most of the time a cookie file is saved to your device (with your permission).
This is a simple text file which stores the website’s name and gives you a unique ID so that it can tell you’ve been there before. Cookies can also provide insights into how long you spend on a website, which links you click on, options you’ve chosen and which items you’ve placed into a shopping basket.
This allows websites to deliver pages and services which are tailored to you and your preferences.
What is a cookie policy and why does your website need one?
A cookie policy tells your website visitors what the cookies on your website are for, what data you’re collecting and how you’re using this information. It should also inform people how they can opt out or change their settings, especially as website cookies are prone to change.
Cookies have generated some controversy in the last few years as online consumers become ever more conscious of their online security and privacy. As cookies collect data around what individuals are doing on your website, it’s a legal requirement for all websites to get consent to collect

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