Originally written by Partner Content on Small Business
Small businesses need to become widely visible to attract paying customers. However, it can be tough to compete against larger enterprises that have long established their brands and have gained loyal followings especially since SMBs often have meagre budgets set aside for marketing.
Often, SMBs take it upon themselves to create their marketing assets, whether it’s building their own websites, designing and writing content or managing social media campaigns.
Over a third of business owners in the UK say that attracting new customers is their biggest challenge. Content creation tool developer, Lightricks, also revealed a study that shows 72pc of business leaders believe they’re falling short of their marketing goals, even if they’re spending half of their time tending to their campaigns.
As such, SMBs must be able to find efficient ways on how to build their brands. Fortunately, they can take advantage of social media marketing in order to reach out to the right audiences quickly and cheaply.
Tools are now increasingly becoming available. Solutions like Lightricks’ BoostApps suite, for example, features easy-to-use content creation apps that help SMBs increase their engagement and sales.
The apps enable SMBs, one-man-show entrepreneurs and micro-influencers to generate visual content compelling

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