Originally written by Anna Jordan on Small Business
Research from Entrepreneur First shows that over three-quarters (76pc) of 18-30-year olds lack relatable entrepreneurial role models with similar values to them.
More than half of respondents relate to the typical traits of an entrepreneur: risk-taking, resilient, optimistic. However, they don’t see entrepreneurial giants like Lord Sugar and Richard Branson as figures that motivate them.
The findings come from a global study on ambition, with over 10,000 respondents across UK, France, Germany, India, Singapore and Hong Kong believing they may lack inspirational role models. Even so, they are no less motivated.
In fact, this age group generally see themselves as more ambitious and motivated than their parents’ generation. They also believe they have a greater propensity to change the world for the better than established companies (25pc) and the Government (18pc).
Despite their optimism, less than half believe they will set up their own company. Over a third (41pc) are worried that they’d be worse off financially while 39pc lack the access to capital to work towards their life and career ambitions. Uncertainty is stopping 37pc of respondents and the same proportion fear the possible lack of stability that comes with being an entrepreneur. Over a third have

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