Originally written by Partner Content on Small Business
An important part of setting up a website for your new business, alongside the SEO, domain name and design, is ensuring you have a content marketing strategy and plan.
You’ve probably heard the popular phrase ‘content is king’, and it certainly holds as much relevancy now as it did nearly two decades ago when Bill Gates first declared it.
For this article, we’re going to focus on sharing some top tips on how you can create a scheduled plan for your content. You can find out more about content marketing strategy in this online guide.
Why does my new website or blog even need content?
If you’ve just started a new business and have launched a new website, it’s time to start planning your content marketing. Content marketing could be anything from a blog post to a video series and everything in-between including whitepapers, email marketing and more.
It may sound like a lot of additional hard work, especially if you’ve just finished building a website, but producing content is a big part of getting online. Publishing and sharing content will help you reach and engage with potential customers, build your reputation and increase sales, not to mention help

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