Monthly Archives: June 2019

10 tips to help you win the Queen’s Awards for Enterprise

Originally written by Rob Baker on Small Business
The Queen’s Awards for Enterprise recognises companies for outstanding achievement in international trade, innovation, sustainability and promoting opportunity through social mobility.
The firms who receive the award can use the emblem on their marketing and sales material for five years, fly The Queen’s Flag and receive an invitation to a royal reception.
Many winners announce their achievement in the business and trade media as well as raising their reputation further with clients and associates through social media, newsletters and their websites.
You might think the Queen’s Award is not for smaller businesses, but this year 151 of the 200 winners were SMEs (250 staff or less), with 30 having fewer than ten employees.
Completing your Queen’s Awards for Enterprise application
Keep these nuggets of advice in mind when applying for the Queen’s Awards.
Be positive
There are around 200 winners each year and a few of those businesses win more than one award in any given year. If you shine in one of the four categories listed above go into it with energy and optimism.
Planning
The Queen’s Awards advises at least 50 hours being spent on applications. An entry that does your business justice needs lots of planning, time, discussion and

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9 tricks to boost your small business blog posts

Originally written by Anna Jordan on Small Business
Blogging is integral to any company’s website, but employing a few clever tricks can help you boost the value of your small business blog posts even further.
It doesn’t have to be time-consuming, either – try out the tips below and watch your numbers grow.
Target your audience
Have an image of your target reader in your head. It should be specific: think age, gender, nationality, social class, interests and hobbies.
Let’s take a reader of an investment website as an example. Mark is 57 years old and lives in East Sussex. He’s a white married male with two children in their 20s and is interested in classic cars.
Hold the picture of that person in your head when you’re writing posts. Does it relate to them and would they want to read it?
Long-tail keywords
Aim for long-tail keywords when targeting your post. Long-tail keywords are three or four words long and much more specific than ‘fat head’ keywords which are one or two words. Fat head keywords have higher search volume but are much more competitive. Though they’re more niche, people using long-tail keywords are more likely to be closer to making a purchase and thus a more

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