Monthly Archives: May 2019

Hot Business News Today

How Do I Pitch My Business to Reporters, Bloggers, and TV Producers?

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PR can be a bit tricky, but if you do the research and preparation you can ‘do it yourself.’ Most mom small business owners lack a huge budget to put toward a public relations firm. However, coverage in print media, online, and on television can be invaluable to your overall business image. And, luckily for […]

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Hot Business News Today

8 key ways to generate PR for your small business

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Originally written by Simran Ghata-Aura on Small Business
It’s important to generate PR for your business and once you break it down, it becomes much less daunting.
Take note of these eight handy tips to help you get your company’s name out there.
Getting and showcasing coverage
Media coverage is one of the best ways to generate good PR. When your business has been written about by a reputable and well-known source, then those positive attributes are key for generating positive PR and establishing some level of trust with new and existing audiences.
Make sure you’re actively replying to media requests or speaking to journalists about forward/ regular features. Getting coverage and showcasing this is an excellent way to help promote your business name.
Social media
Social media is a key asset to your business. This is where you’ll be able to show your business to the mass audience as well be able to quickly respond and act on any negative feedback and criticisms of your business.
Websites like Twitter, Facebook and LinkedIn are great for sharing news and content. It’s an especially great way for you to keep an eye on competitors as well as become knowledgeable about what is going on in your industry sector.
Respond to

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Personal trainer business insurance: requirements, extras and restrictions

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Originally written by Anna Jordan on Small Business
There are certain types of insurance which are essential in your personal training company as well as some extras that you may not have even thought about.
If you feel bamboozled by personal trainer insurance, Neil Robertson at Insure4Sport has some helpful advice to get you started.
Why you need personal trainer insurance
Specialist personal trainer insurance protects you against potentially costly claims from clients if something goes wrong during a session. It also covers you if your equipment is lost, damaged or stolen, if you injure yourself when training or if an employee gets injured while working for you.
It’s so important that proof of specialist insurance is required by most gyms and sports centres before they allow you to work at their facility.
What types of insurance are required by law?
If you train with clients, having public liability insurance is essential. This protects your legal liability if a claim is made against you for injury to another person or property damage. For example, you may need to claim if a client injures themselves during a session and holds you responsible or if you accidentally damage a facility you’re training at.
Professional indemnity insurance is also essential if

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