Originally written by Anna Jordan on Small Business
Baroness Karren Brady – best-known as Lord Sugar’s advisor on The Apprentice – is unwavering in her decision to go into the business world.
Small Business caught up with her as she addressed an audience of entrepreneurs in the VWorks co-working space at Bristol’s Village Hotel.
When asked what else she would be doing given the choice, she earnestly replied that there was nothing else she’d rather be doing, pointing out that “even if you’re a rock star, you have sing the same songs over and over again”.
In among the victories, the setbacks and the lighter moments, Brady shared six attributes that she thinks make a strong business owner.
Leadership
Karren Brady says that successful leadership is about knowing what to do when you don’t know what to do.
As a business owner and a parent, she taught her kids the ability to have independence, ambition and opinions of their own.
Ambition
In business you’ve got to carry on being a success and she praises Lord Sugar highly for that. On The Apprentice, when Lord Sugar is shown as being somewhere at 4am, he really is. He’s the first in the office and the last to leave, says Brady.
Determination
A key

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