Monthly Archives: May 2019

Digital transformation – a disruptive force for all sectors of the economy

Originally written by Stephanie Spicer on Small Business
Amid the drama of 2018’s technology markets, one sector showed notable resilience: enterprise software. This was no accident, these companies are geared into a major shift in the way the corporate sector manages its technology needs. This ‘digital transformation’ (tackling traditional problems with digital technology) is dramatically changing industries from the healthcare to consumer sectors and beyond. In 2018, more companies woke up to the potential gains from a digital strategy.
What is digital transformation?
The definition of digital transformation strategies will be as disparate as the companies that employ them. However, at its heart, it involves rethinking existing business models and processes through the use of technology. As such, it may incorporate many aspects of technology, including artificial intelligence, the internet of things, cloud computing and software-as-a-service.
For example, moving to software as a service and cloud computing as part of a digital transformation lets companies circumvent a costly upgrade cycle. Rather than having to support expensive in-house technology capability, they can pick and mix their technology requirements to suit their business requirements. They can move data storage to the cloud and buy their software on a subscription basis. This means companies don’t have to

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The Pros and Cons of business blogging

Originally written by jon sumner on Small Business
The word blog is derived from ‘weblog’, essentially meaning a web page that provides commentary or news on a chosen subject. Blogs make up part of a new era of Internet growth and are rapidly becoming essential to any marketing or PR strategy.
There are blogs on the internet that cover pretty much every subject. A cutting edge blog is updated regularly, like an online diary and has the potential to build a loyal following of readers. Read this guide to business blogging and its benefits from SmallBusiness.co.uk and Hayden Allen-Vercoe from blog network Orbital Media.
Why do you need a blog?
As a small business, a blog relating to your subject can provide you with a level of exposure that even the keenest business plan can’t approach. By posting regularly on your blog with strategically placed keywords, it’s not long before search engines will pick you up and improve your listing position.
In addition to getting your business free, natural exposure on search engines, you can show you’ve become an online specialist in your field overnight, network with your peers and be at the forefront of new developments. Your blog can become a personal magazine attracting

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