Originally written by Anna Jordan on Small Business
A lot of your business success sits on your domain name: it’s how your customers find you, it reflects your brand and it can determine how successful your online traffic is.
The domain name is the part of a web address that identifies your business or organisation, such as the smallbusiness.co.uk portion of www.smallbusiness.co.uk.
It’s important to get the name right, so let’s break the process down into smaller steps.
How do I choose a domain name for a website?
The name should be a true representation of yourself and your business, but there are a few things you can do to help it perform well online.
Firstly, keep it as short as you can. Altering existing words or removing vowels can also be helpful. For example, Flowerbx works better than Flowerbox for the florist business. If you were to type ‘Flowerbox’ into Google, you would find articles and photos of flowerboxes and the business itself would be buried, whereas Flowerbx is the first result on the search engine.
Another alternative is to go the way of Google or Häagen-Dazs and make up a completely new word. These companies use their business name as their domain. Once again, it