Monthly Archives: October 2018

How can small businesses truly reach Generation Z?

Just when businesses are beginning to get their heads around what is cool and necessary to reach a target audience, the goal posts move. Move aside Millennials, it’s Generation Z’s turn. Contrary to popular belief, Generation Z (numbers of which will reach 2.6 billion by 2020) aren’t kids. While the youngest of them are 14,
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Finding the right retail space for your business

One of the first challenges you’ll likely face when opening a retail shop is finding the right space. There are many factors to consider, aside from proximity to your home, and business owners could be missing a trick by not taking more time to consider the many geographical options available. Sarah Musgrove, editor-in-chief at Opus
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The importance of emotion and connection in business storytelling

A great speaker will skilfully hypnotise their audience as they whisk them off on a journey into a certain subject matter. It is only at specific points during the speaker’s performance, when they choose to, do they bring the audience back towards the key learnings that the individual can take away from the speech. The
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