Modere today announced that Chief Executive Officer (CEO) Asma Ishaq has been elected to the Board of Directors of the Direct Selling Education Foundation (DSEF).
Joseph N. Mariano, president of the Direct Selling Association and sitting member of the DSEF, said of Ishaq’s election, “We welcome Asma to the DSEF Board. I am confident her talents as a direct selling corporate leader will be great assets as the Foundation pursues its mission of mainstreaming understanding of the channel and reaching more than 60,000 students per year with an accurate understanding of direct selling.”
An active leader in the space, Ishaq was appointed CEO of Modere in January of this year after leading her company, Jusuru International, Inc., through its acquisition by Modere in February 2017. Previously, Ishaq served on the Board of Directors of the Direct Selling Association, the parent industry association of the DSEF.
“As creative occupations are the largest and fastest-growing segments of the freelance economy, it is important that direct selling is recognized in its deserved context.
I am honored to have the opportunity to serve on the board of the DSEF and look forward to working with the other board members to help educate tomorrow’s entrepreneurs and industry captains on

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