Monthly Archives: March 2018

A guide to successful email marketing in 2018

In 2018, email marketing will still deliver dependable results. With the sales funnel becoming ever more complicated and GDPR around the corner, now more than ever, businesses need to take charge of every part of the customer journey. Here Andrea Blair from Hallam Internet, takes you through an email marketing checklist for 2018. Marketing departments
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Five tips for producing the perfect white paper

White papers, when done properly, are a powerful marketing tool! While, it is an authoritative report that will position your business as an expert in your chosen field, white paper’s will also help drive customers and media interest to your business too. It comes with the territory but producing a white paper is a large
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Finding the tools to improve the odds: How can retailers beat the competition?

The retail landscape has been changing at a rapid rate over recent years and retailers have had to work hard to differentiate themselves from the crowd. The rise of digital capabilities has driven a rise in the number of online retailers and increased competition. This has meant that attracting and keeping customers is now more
The post Finding the tools to improve the odds: How can retailers beat the competition? appeared first on Small Business.

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