According to Legal Newsline, an Internet-based newswire dedicated to 24/7 coverage of state supreme courts and state attorneys general:
Rodan and Fields alleges the maker of Olay is attempting to “stifle” its truthful advertising regarding a product.
Rodan & Fields LLC filed a complaint on March 20 in the U.S. District Court for the Northern District of California against The Procter & Gamble Co. citing the Lanham Act.
According to the complaint, the plaintiff alleges that in October 2017 after introducing its anti-aging skin care products, the defendant allegedly commenced a campaign to prevent the plaintiff from making “truthful claims” about the plaintiff’s Intensive Renewing Serum product.
The plaintiff alleges the defendant sent it a cease in desist letter in December 2017 over allegations the plaintiff’s website, YouTube videos, and R&F consultant social media posts “contain false and misleading claims regarding the efficacy of the product and the ingredient retinal.”
The suit states the defendant filed a challenge against the plaintiff with the National Advertising Division of the Council of Better Business Bureaus in February over allegations of false advertising.
“Unless and until Rodan & Fields’ advertising is declared permissible under United States law, Rodan & Fields’ ability to inform consumers about the truthful properties of its Intensive