Monthly Archives: February 2018

Examining the benefits of store cards and loyalty programmes

Pretty much every major store has its own special card or reward programme these days, and it’s got to the point where some customers reject these offers on autopilot. Some businesses still see a lot of success with this tool though, and it seems like it’s mostly a matter of how it’s implemented and presented
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How to protect your customers’ private information

It often feels that we lack privacy these days. Between oversharing on social media and access to the thoughts of politicians and celebrities, it can feel like we are exposed to information even as we hand over our own. It’s that handing over of our private information that ought to be a cause for concern
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